Published on May 27th, 2022 | by Joe
Can-Am Where The Pavement Ends Ep 1-Carlos Naude
Born in Mexico, Carlos Naude is a multidisciplinary creative at Ace Content working with leading brands such as North Face and Carhartt. He is also the principle/founder at Working Holiday Studio. He and his wife founded Casa Mami which is a much-acclaimed rental house in Pioneertown adjacent to Joshua Tree.
Carlos is always looking to the next adventure with his family and with his friends taking him on international off-road adventures or the local trails around Casa Mami.
A deeply thoughtful individual Carlos has a unique perspective on the role that adventure plays in his life, his work and his family. The story is meant to capture what the purpose of off-roading is in his life.
“As a design-driven creative, Carlos found a match in Can-Am. He says that not only do the rides do it all and have the cool look that he likes, but also that the company delivers behind the branding. The Can-Am Commander is his go-to ride on every adventure. It “handles very well,” whatever he throws at it, and it nails the “dual purpose between work and play.” There’s a feeling that Carlos gets when he puts on a Can-Am helmet: it relegates everything else — the text messages, the phone calls, the emails, all of it — to the background. It makes Carlos smile and giggle. “It almost makes me feel like I’m a kid.” And what do kids love to do? To explore the world they live in.”